CBI Gold Rush guitar cables are Gibson Custom Shop's guitar cables of choice.
Gold Rush cables combine high quality with style and are the highest quality guitar cable you can buy. Gold Rush cables are high quality Belden/C.B.I. 20 gauge instrument wire with gold plated G&H Bigfoot 1/4-inch connectors. The Gold Rush is one of the classiest looking guitar cables on the market, and is made from strictly top quality components. The Gold Rush sports a cloth jacket designed for durability, flexibility, and it will not fray.
CBI and Gibson Guitar Co. have entered into a joint venture in which CBI's Gold Rush guitar cable is to be packaged with most of Gibson's custom guitar line. The deal was the result of a combined effort involving Gibson’s Custom Guitar Department and CBI representative Doug Jordan. George Cox of Gibson’s Custom Division said they decided to use CBI cables because, " CBI has a reputation for manufacturing top-quality cables and their visual appeal matched well with our vintage re-issue program."