The Gibson Les Paul Custom was originally intended to be called the Les Paul Deluxe when it was introduced in 1954. This elegantly enhanced, more expensive version of the Les Paul Model was one of Gibson's responses to the idea that there was room to grow in its new solidbody line on both sides of the original Les Paul's price point.
In 1957, Patent Applied For humbuckers became standard issue on both the Les Paul Models and the Les Paul Custom. To go along with its already upscale appointments, the Les Paul Custom was even made available with three of these quiet, powerful new pickups.
No matter where a Gibson Les Paul is seen - in the hands of a star performer, silhouetted in a guitar dealer's ad, or cast in brass and incorporated into the architecture of a restaurant - it is universally recognized as the symbol of rock and roll music.
From basic no-frills guitars to elegant showpieces, the guitars of the Les Paul Series are the standard-bearers of Gibson's excellence.
The Les Paul Custom, introduced in 1954, has been affectionately nicknamed the Black Beauty and the Fretless Wonder. By any name, it has always represented the highest level of elegance and beauty in the Les Paul family.
Gibson's designs have become true classics. The Gibson Les Paul, SG, ES-175, ES-335, Flying V, Explorer, Firebird, and Blueshawks are a testament to Gibson's wide appeal, spanning more than four decades of music styles.
Gibson's close relationship with musicians is manifest in endorsement models from B.B. King, Chet Atkins, Howard Roberts, Herb Ellis, Ace Frehley, Joe Perry, Angus Young, Gary Moore and Nikki Sixx.
Today's Gibson electric guitars represent the history as well as the future of the electric guitar.
American Musical Supply - an Authorized Gibson Internet Retailer
AmericanMusical.com has been selected as one of Gibson's very few Authorized Internet Retail Sites in the United States.
As one of these select few Internet sites, AMS offers an unparalleled selection of all of Gibson’s premium brands, all
covered by Gibson’s Limited Lifetime Warranty – only available from Authorized Gibson retailers.
Gibson is recognized as one of the most respected guitar builders in the world. AMS is proud to have a decades-long history
with them and honored that Gibson has chosen us to bring their world-class instruments to you. Look for more new product
announcements, special events and promotions in the coming months.
Gibson - Pure.