The Rickenbacker 360 Electric Guitar broke all the rules of traditional styling when it appeared amid the 'British' sound of the 1960's.
Subtly updated through the years, this Deluxe hollow body with its special contour around the entire body perimeter, is still perhaps the most comfortable guitar of all. The bound body and Rosewood fingerboard, inlayed with triangular pearloid markers, provide an exceptionally attractive appearance. Stereo output is standard.
Handmade in America - three words that proudly embody Rickenbacker's unchanging commitment to quality and excellence. A commitment that is as strong today as it was in the Company's beginnings, over sixty five years ago. The time honored skills of craftsmanship and handwork are as prevalent in the Rickenbacker factory as the lack of modern conveyer belt assembly lines. While utilizing some of the most modern tools and equipment available, Rickenbacker has been selective in employing technology to be sure that improved quality is the only reason for not performing the operation in a traditional fashion. In fact, to the greatest extent, the most skillful and demanding work is still done entirely by hand.
Despite the somewhat European sounding name, every instrument bearing the Rickenbacker name was produced in Rickenbacker's own factory in California, U.S.A.