Rickenbacker 360/12 12-String Electric Guitar with Case
The world's most popular twelve string electric guitar, the Rickenbacker 360/12, boasts all of the deluxe features of its Model 360 cousin.
A standard for recording for more than thirty years, its haunting, melodic chorus has continued to benefit from evolution. The slimmed and recontoured neck now makes model 360/12 easier to play than ever.
Handmade in America - three words that proudly embody Rickenbacker's unchanging commitment to quality and excellence. A commitment that is as strong today as it was in the Company's beginnings, over sixty five years ago. Indeed, little has changed in the production of Rickenbacker guitars and basses. The time honored skills of craftsmanship and handwork are as prevalent in the Rickenbacker factory as the lack of modern conveyer belt assembly lines. While utilizing some of the most modern tools and equipment available, Rickenbacker has been selective in employing technology to be sure that improved quality is the only reason for not performing the operation in a traditional fashion. In fact, to the greatest extent, the most skillful and demanding work is still done entirely by hand.
Despite the somewhat European sounding name, every instrument bearing the Rickenbacker name was produced in Rickenbacker's own factory in California, U.S.A.
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