Gretsch and "That Great
Gretsch Sound."
"That Great Gretsch Sound" has been wowing listeners for more than 120 years—ever since 27-year-old German immigrant Friedrich Gretsch founded a small musical instrument shop in Brooklyn, N.Y., in 1883. By the time the Gretsch started building guitars in the 1930s, it was one of America’s leading musical instrument manufacturers.
In the hands of artists such as Chet Atkins, Eddie Cochran and Duane Eddy, Gretsch guitars were the rock, pop and rockabilly instruments of the 1950s. The British Invasion sparked a second Gretsch golden age in the 1960s, and the modern era finds the company building its finest and coolest guitars yet. Today, Gretsch continues to build—as it has throughout its long and legendary history—some of the world’s most visually vibrant and sonically captivating instruments. It’s not just a guitar—it’s a Gretsch.