Ernie Ball Music Man

 
 
When Ernie Ball learned players of his day were dissatisfied with the current state of guitar strings, he decided to take things into his own hands to find a solution. In his pursuit of a lighter gauge string he would go on to persuade a manufacturer to create custom sets with a 24-gauge third string, which he then sold in his store. From there, the Slinky line was officially born, and would go on to be endorsed by countless guitarists and become a top-seller for over fifty years. It was this drive to put the needs of musicians first that lead Ernie Ball and his company to become a world-leading manufacturer of premium electric and acoustic guitar strings, bass strings, and guitar accessories. A family business to this day and a fixture in the southern California community, the Ernie Ball Company continues to make a blend of consistent essentials and innovative new products for guitar and bass.