Opening up possibilities to performing musicians, producers, and DJs that had been previously unexplored, Ableton has defied convention from the start since opening their doors in 1999. Their wildly successful Live software platform debuted in 2001, instantaneously and drastically transforming the musical landscape. DJs could break on through hardware limitations and take their craft in a seemingly infinite number of directions, while composers, programmers, and remix artists now had a new selection of groundbreaking tools at their fingertips. Live's steadily growing success has since ushered in the era of the touchpad controller, with numerous companies implementing their own hardware meant to sync with Live first and foremost. Taking matters into its own hands with the debut and subsequent upgrade of Push
, Ableton's has its first fully designed and manufactured controller that harnesses the complete power of Live. With endless possibilities concerning the direction they'll go next, Ableton has always fostered a culture of collaboration and discovery and is consistently looking for that big next step in music technology.