Since 1992, the mission at AHEAD has been to develop and bring to market new and innovative products for all drummers, everyone from beginners to touring professionals. From drumsticks and hardware to cases and rehearsal aids, their focus is twofold. First, pursue innovative excellence by listening to the needs of drummers and percussionists while creating products that go beyond traditional design. Second, provide superior levels of excellence in service that always puts the customer first. Their products are engineered to last and excel in any situation.