Ever since a new generation of talented young guitarists energized the scene in the 1970s, Hard Rock and Heavy Metal have steadily undergone a widespread and passionate evolution into dozens of new varieties and genres. Through it all step-for-step, Jackson guitars and basses have been there, producing many of the most formidable and iconic instruments for legendary game-changing musicians from the rock spectrum. Today, Jackson maintains the same devotion to creating performance rock machines for guitar and bass players of all types -models like the Dinky, Kelly, Rhoads, King V, and Concert are wielded by players worldwide. With a Jackson guitar or bass, there is a sense of passion and attention to the detail that only comes from running the world's longest-operating true custom shop for over thirty years!