The name ‘Sound City' has a rich and storied history. Originally a music shop in London's West End owned by Arbiter Electronics (who was known for a little pedal called the Fuzz Face), Sound City ultimately became the name of a lineup of instrument amps and line sound reinforcement products made in that very location. In 1967, the very first Sound City guitar amps were created, including the iconic Mark model 'One Hundred' that earned the praises of Pete Townshend and Jimi Hendrix among others. In 2017, Neal Ostberg and Steven Fryette brought the amps back - they represent both the essence and continued evolution of those famous 1967 designs. At their core, Sound City amplifiers deliver sublime power-amp-tube saturation and expressive feel. They will sound great at any volume and provide a uniquely rich platform for pedals and effects.